Role: UX/UI Designer
Tool: Figma, Slack, Gmeet
Timeline: Feb '23 - Sep '23 (32 weeks)
Project Overview
I embarked on a journey as the UI/UX Designer for Wheelugo, a visionary application dedicated to revolutionizing travel for individuals with disabilities. My role involved collaborating closely with cross-functional teams to ensure the application's design seamlessly catered to the diverse needs of our users.
User Insight
Through extensive user research conducted by our team, I gained invaluable insights into the challenges faced by individuals with disabilities during travel. Listening to their experiences provided profound insights into their needs, obstacles, and expectations from such an application. This research involved conducting interviews, surveys, and observational studies with a diverse group of individuals with disabilities to understand the specific issues they encounter while traveling, such as accessibility barriers, communication challenges, and the importance of inclusive features in applications.
image for illustration purposes only
User Persona
Drawing from our research findings, I crafted personas embodying the diverse experiences of our target users. For instance, Sarah, a wheelchair user passionate about travel but often frustrated by the lack of accessible options.
Flow
To translate our insights into action, We prepapred a user flow centered around an integrated service platform. This approach ensured that users could seamlessly access accommodation, transportation, experiences, caregiver services, and mobility aids rental, either independently or in conjunction with one another.
Design Challange
Navigating the balance between comprehensiveness and simplicity posed a significant challenge during the design process. To address this, I focused on creating user-friendly forms that were intuitive and easy to use. By carefully selecting the essential information required while avoiding unnecessary details, I aimed to provide a streamlined experience for users.
Prototype
Leveraging Figma, I meticulously crafted prototypes with a keen focus on responsive design. Each element was thoughtfully designed to facilitate seamless integration with Amazon Web Services, empowering our IT team to bring the design to life on the website. However, this process posed a significant challenge as compatibility issues between Figma's responsive design features and Amazon Web Services often arose.
Visual Design
In selecting the color palette, I aimed to foster a sense of inclusivity and accessibility. Vibrant yet carefully chosen colors were employed to enhance readability and usability for all users.
This approach ensures that individuals with visual impairments or color sensitivities can easily navigate and interact with the content, promoting a positive user experience for a diverse range of users. By carefully selecting colors that meet accessibility standards and guidelines, the design not only looks visually appealing but also prioritizes inclusivity and user-friendly design principles.
Landing Page Design
In addition to developing landing pages, I create customized web pages that serve as an introduction to the Wheelugo brand. These landing pages are designed to showcase the key features, benefits, and values of Wheelugo before the official platform launch. By providing a sneak peek into the brand's unique selling points and vision, these landing pages serve as a powerful tool to attract a diverse audience and build anticipation for the upcoming platform release.
Reflection
- In light of the design challenge posed by seamless integration with Amazon Web Services (AWS), our efforts to support the IT team with a design fully compatible with AWS proved invaluable. However, this assistance came with its own set of complexities, impacting the design process itself. Rather than expediting the process, we encountered delays as a result of the need to ensure full compatibility with AWS.
- Continuous evaluation was crucial in refining the design. If we have the opportunity to conduct usability tests with individuals with disabilities, it will provide us invaluable feedback, which I can use to iteratively improve the design and ensure it effectively meets their needs.
By reflecting on these challenges and seeking ways to optimize our workflow, we aim to enhance efficiency and effectiveness in future projects, ensuring a smoother integration process and timely delivery of high-quality designs.